Twelve in Twelve · Southwest
A Trek to Twelve National Parks in the Southwest
A 12-park journey through the most striking landscapes in the Southwest — and an invitation for select brands to ride along.
The Invitation
More than a road trip
This is a chance for your brand to be shown in real-world settings, reaching a dedicated audience of outdoor enthusiasts, families, and adventure seekers. Rugged footwear, reliable packs, clever travel gear — we put it to work and tell the truth about it.
Who We Are
We are the Murphy family. With over six years of full-time travel behind us and kids ranging from newborn to teenager, we've mastered the art of making travel suck less.
Our Mission
To authentically showcase the products and gear that make family travel and outdoor adventure not just possible but enjoyable — honest reviews, creative storytelling, and high-quality visuals from twelve of the most breathtaking parks in the Southwest.
The Route
Timeframe & Parks We'll Visit
From September 2024 through the end of the year, twelve iconic Southwest parks — each one a different backdrop, climate, and test.
Black Canyon NP
August 2024
Arches NP
September 2024
Canyonlands NP
September 2024
Capitol Reef NP
September 2024
Bryce Canyon NP
October 2024
Zion NP
October 2024
Grand Canyon NP
October 2024
Saguaro NP
October 2024
White Sands NP
November 2024
Carlsbad Caverns NP
December 2024
Guadalupe Mountains NP
December 2024
Big Bend NP
December 2024
Partnership
Why Partner With Us
Our audience trusts our recommendations and looks to us for inspiration when planning their own trips.
Authentic Storytelling
Gear shown in real use — on trail, in camp, with four kids and no reshoots.
Targeted Audience
Families who travel, homeschool on the road, and buy what actually works.
High-Quality Content
Editorial photography and video captured in some of America's best light.
Proven Trust
Six years of full-time travel and a community that acts on our recommendations.
Diverse Formats
Long-form journal posts, reels, stills, newsletters, and park guides.
National Park Exposure
Twelve iconic Southwest parks as the backdrop for your brand.
2025 Expedition
What's Next?
In 2025 we continue the national park tour up the east coast, from Florida to Maine. Let us know if you'd like to join that expedition.